
Attica Group, a leader in maritime transportation services in the Eastern Mediterranean
Attica Group, operates under renowned brands such as Superfast Ferries, Blue Star Ferries, Hellenic Seaways, and Africa Morocco Link. With a fleet of 36 modern vessels, Attica Group connects 69 ports across 51 unique destinations in Greece and beyond. The company is committed to expanding its presence in the Greek tourism industry, offering high-end quality ferry services.
Solution Overview
The Seasmiles Loyalty Program by Attica Group aims to enhance the customer experience by offering exclusive benefits, rewards, and personalized services to frequent travelers. It is designed to encourage customer loyalty, increase the frequency of travel, and improve the overall satisfaction of travelers who choose Attica Groupʼs ferry services.
Challenge
The primary challenge was to create and implement an effective loyalty program catering to a diverse customer base and aligning it with Attica Group's extensive network of destinations. This included seamlessly integrating the program with existing booking and management systems and ensuring customer awareness and engagement.
Our Approach
To address these challenges, we adopted a multi-faceted approach. We began by conducting an in-depth analysis of customer segments, identifying frequent travelers, tourists, and business clients as the primary target audience. We then developed a point-based system, Seasmiles, enabling customers to earn points with each journey. The implementation also included personalized travel options and exclusive deals, tailored to individual travel patterns and preferences.
One of the most challenging aspects was aligning numerous destinations with a unified points system and integrating it with ticket prices and values for each destination. To handle this complexity, we developed a unique Software as a Service (SaaS) system. This AI-driven system efficiently manages loyalty requests for three different ticket systems across three websites, ensuring accuracy and fairness.
